Web products, AI copilots, and browser-side workflows crafted to move with the market instead of waiting on it.
Five shipped builds. Different markets, different constraints, one standard: connected software that does real work.
A bilingual public directory for wave pools worldwide. Clear comparisons, structured operator listings, no booking chaos.
Scope: information architecture, bilingual content model, directory UX, and structured operator data.
Full event platform for a team functional fitness competition. Live scoring, photo gallery, admin ops, OBS overlay — the whole thing.
Scope: realtime scoring, multi-role operations, media workflows, and streaming-friendly delivery.
Internal marketplace for employee shift swaps. From proposal to signed PDF — full workflow, no spreadsheets.
Scope: workflow logic, negotiation flow, digital signing, billing, and document generation.
ServiceNow technical reference for Spanish-speaking professionals. Real production problems, real solutions — no polish on the rough parts.
Scope: content architecture, static search, editorial system, and technical publishing in Spanish.
AI copilot for ServiceNow developers inside the browser. Explain, refactor, document scripts, and generate Update Set docs without leaving the workflow.
Scope: multi-provider AI routing, ServiceNow-aware prompts, local RAG grounded with Breaking Trail, command palette flows, and one-click documentation exports.
Offline-first simulation layer for testing collective reactions before a launch. Local graph, local models, CLI-first workflow, and reporting built for product strategy under uncertainty.
Need something closer to product ops than brochureware? That's the kind of work we like.
Talk it throughNot an about section. A map of the systems, interfaces, and useful edges that keep pulling the work forward.
Messy enterprise workflows, made legible enough to move.
AI where the actual work already happens.
Small operational systems that remove daily drag.
Repeatable pain, shaped into software with edges.
Competition logic, pressure, and public trust in one screen.
Supply, demand, rules, and negotiation without spreadsheet theater.
Physical systems that need calmer digital control layers.
Narrow markets with a problem sharp enough to justify software.
Unfashionable ideas that get better when they become tools.
Experiments, prototypes, and active systems still being shaped under real constraints. Less announcement. More iteration.
A shift exchange system built around negotiation, approval, signatures, and operational trust. The next layer is calmer admin control, stronger mobile behavior, and cleaner real-world rollout.
Realtime judging, standings, overlays, and event-day operations built to work under pressure. Still moving toward more resilient sync, clearer judge flows, and better broadcast coordination.
A technical reference built from real implementation problems instead of generic tutorials. Still evolving toward better retrieval, stronger indexing, and tighter reuse.
A browser-native layer for explaining, documenting, and improving ServiceNow work in place. The opportunity is simple: less context-switching, more useful assistance.
Operational systems for workflows that should have left cells, tabs, and manual follow-up a long time ago.
A clearer, more trustworthy adoption flow connecting shelters, dogs, and future homes without broken listings and needless friction.
A calmer way to discover, compare, and support vetted causes without turning generosity into noise.
Products that reduce the friction around support, care, and difficult life logistics.
AI applied to the small repetitive weight people carry every day: organizing, clarifying, triaging, drafting, deciding.
Light operational tools for coordination, urgency, staffing, and follow-through in human-centered work.
Shared systems for homes, routines, care, and the invisible admin that usually gets absorbed by people instead of tools.
Enough context. Bring the real problem.
Start a projectWe don't build prototypes for meetings. We build things that get deployed, used, and improved. If it doesn't ship, it didn't happen.
AI-native workflow means faster execution without cutting corners. You get a real product in weeks, not quarters. The market doesn't wait — and neither do we.
Strategy, design, code, deployment — no handoffs, no translation losses. From idea to live product without the telephone game.
Send the scope, the blocker, and the deadline. A rough brief is enough if the problem is real.
marcohenalu@gmail.com →Short brief, rough spec, or voice-note dump. We'll sort the shape fast.
